Event Planning Tool

PREVAIL

Settle for status quo? Not at Jansco. We only settle for your success. The third and final stage of our event planning process offers you a list of our 10 favorite quick tips that we've discovered along the way about successful marketing and promotion campaigns, including a link to case histories to share other client successes with you.

1. Promotional products, used as dimensionals in direct mail solicitations, can boost response rates by up to 75 percent, according to a study by Baylor University.
2. The "staying power" of promotional products marketing gives it an edge over other types of marketing. Because these useful items are kept, they keep on advertising long after other elements of a campaign have been forgotten.
3. Promotional products should relate to the advertiser's message. However, prior to choosing the products, we will spend important time discussing the best way to achieve your goals. Consider these six elements when planning a successful promotion: 1. Define promotion objectives; 2. Identify target audience; 3. Plan product distribution; 4. Determine central theme; 5. Develop message for imprint; and 6. Select products.
4. Customers reorder faster and more often when promotional products are used instead of coupons. In a study by Southern Methodist University, customers receiving promotional products reordered up to 18 percent sooner than those who received coupons and up to 13 percent sooner than those who received no promotion.
5. Promotional products work best as part of an integrated marketing plan. Although advertising is usually what we think of first, promotional products are also ideal for sales promotions, public relations, branding and internal communications.
6. Promotional products provide high message recall. In one study, 68 percent of recipients remembered the advertiser's name or message.
7. Promotional products can maximize trade show attendance. A pre-show gift, according to a study on trade show attendees, can produce three times greater traffic to an exhibit than an invitation without a gift.
8. The diversity of available promotional items lends to the countless applications of this medium. Here are five ideal opportunities to demonstrate effectiveness of promotional products marketing: promoting branch openings, introducing new products, motivating salespeople, opening new accounts and stimulating sales meetings.
9. Customers receiving promotional gifts are more likely to give salespeople referrals. In one experiment, the difference in the number of referrals was as much as 24 percent.
10. Promotional products give customers "warm fuzzies" toward a company and the salespeople! In a Baylor University study customers receiving a calculator with a thank-you letter felt more positive toward the sales representatives than those who received a thank-you letter with a less expensive highlighter pen.